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Fragrance for Hair care product like shampoo and conditioner mostly reflect the brand character by its direction while the fragrance profile must associate with cleanliness and freshness, Fragrance direction dominated by Fruity, Citrus, Floral, Musk. Consumer wants their hair to be clean and nice smell after washing. So, another needed property is the long lasting smell on hair that nearby people could detect.

Other products in this segment; Hair colorant, Hair spray, leave-on products.