Home care products cover Dish washing liquid, Air freshener, Floor cleaner, Toilet cleaner etc. Fragrance is one of top purchasing factors, fragrance for home care products must be diffusive and associated with cleanliness. Top direction for Dish washing liquid is Lemon and acidic fruit direction. Floor cleaner is the most colorful and fragrance driven segment; brand normally has many variants Floral -pink, Green- fresh, Purple – complex floral, Lavender or Elegant cue, Blue – Ocean fresh, Fougere etc. Air Freshener also has similar fragrance driven but more complex.
For Home care product competive environment, cost effectiveness is also our concern to help our clients for making affordable eco-friendly products.