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Home care product cover Dish washing liquid, Air freshener, Floor cleaner, toilet cleaner etc. Fragrance for this segment mostly must be cost effective accept Air Freshener. The fragrance must be diffusive and associated with cleanliness. Top direction for DWL is Lemon and acidic fruit direction. Floor cleaner is the most colorful and fragrance driven segment; brand normally has many variant Floral -pink, Green- fresh, Purple – complex floral, Lavender or Elegant cue, Blue – Ocean fresh, Fougere etc. Air Freshener also has similar fragrance driven but more complex.