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Fragrance for Hair care like shampoo and conditioner mostly reflect the brand character by its direction while the fragrance profile must associate with cleanliness and freshness. Fragrance direction dominated by Fruity, Citrus, Floral, Musk. Consumer wants their hair to be clean and nice smell after wash. So, another needed property is long lasting on hair that nearby people could detect.

Other product in this segment; Hair colorant, Hair spray, leave-on products.